Why Your LinkedIn Job Search Strategy Is An Epic Failure
1. It’s too simple to use
User-friendly is the best way to take it if you’re trying to engage and attract many people to your site. This is among the aspects that LinkedIn(r) is able to do very well. If you’ve been on LinkedIn(r) since the beginning, you’ll notice that now more than ever before, setting up your profile is as simple as just a couple of clicks. But this could be a double-edged sword for users who only fill only a few lines to get an easy profile setup. This is also true for you if you haven’t redesigned your profile to reflect your new brand with every career change.
While it’s possible to hit”save” or click the “save” click and then walk away, it’s essential to spend an hour learning what needs to optimize your profile on LinkedIn(r) rather than skimming through and perhaps missing crucial techniques that are part of LinkedIn(r) trade, such as SEO Keywords, brand positioning, and keywords.
2. It’s distracting
LinkedIn(r) is also doing well in offering a wealth of fascinating information, including statistics and content (profile views, page rank and profile rank.) All of which are highly informative. But in the context of the job hunt, all of this additional data could prove to become an interruption or a time-waster more than any other information. It’s one thing to utilize data and information to locate open positions. However, it’s quite another to focus on the number of people who visited your profile on your list and the number of people who visited your profile. It won’t make one little difference to how you search for a job. Do the things you’re there to accomplish, and then go to concentrate on the next item on your search for a job “to accomplish” list.
3. You’re a victim of inertia
Internet browsing across multiple devices and tabs at the same time is par for the job, which makes everyone susceptible to being constantly distracted. I’m not sure how many times I’ve visited LinkedIn(r) to fulfill a particular reason, only to be dragged off by an individual’s profile or post instead of completing what I intended to accomplish. This does planning for the future all the more crucial. Schedule time to conduct your LinkedIn(r) following and check stats outside of your scheduled LinkedIn(r) job search or networking time to avoid unnecessary time wasting.
4. There isn’t a plan in place
Distractions and inertia are two negatives for you if you don’t have a strategy to help you in the job hunt. Because LinkedIn(r) is used for many different reasons for career management, it is essential to pin down the reasons you’re there and what you want to achieve prior to every visit. For job searches, it is essential to know whether you’re there to connect with people, conduct research, submission of applications, or boost visibility in your industry. Be aware of the reason you’re there and adhere to the plan of attack. This will result in more outcomes than merely wandering around and hoping to find the perfect opportunity or make contact.
5. You’re Not Sure How LinkedIn(r) ranks You
LinkedIn(r) is a social network that serves two reasons: to help people find and to be discovered (think Google). Being discovered is equally essential as having the proper method of locating new connections or job opportunities, in particular in the other 300 million users. But many people do not realize this vital aspect of their career management plan. LinkedIn(r) will take into consideration your first, second as well as 3rd degrees of connections, as well as any other common elements (like group memberships) when it displays your profile’s search results. Thus, it’s beneficial to connect with the most people you can (even acquaintances)!
6. You’re Not Educated About SEO
It’s impossible to discuss being discovered online without mentioning SEO (search engine optimization). Consider LinkedIn(r) as your personal miniature website. It’s a valuable piece of web real estate and should be treated as such. If you’re hoping to get discovered for a new job, This is a topic that you need to be acquainted with to use the proper strategies to be found in more search results. This can make you get your job search going twice as fast.
7. You don’t understand the basics of keyword research
Similar to SEO Similar to SEO, you stand zero chance of being successful online if you don’t know the basics of keyword research. If you’re trying to find something online, the results are only as effective as the words you input into the search box. The same goes for being found. If you’re looking to be discovered, you should be thinking about the words your potential audience could be entering into the search bar to locate you. Find a way of incorporating all of these phrases in your profile.
